About Us

Born in 2012 in a home basement, the label GEETIKA JAIN (previously Begum Waziir) has come a long way to establish two physical stores in Delhi at Shahpur Jat and Model Town and, now, its online store. From a home outlet to a factory outlet to hundreds of renowned exhibits across the country to two flagship stores to geetikajain.in, the label has been growing steadily from strength to strength with the love and blessings of its patrons. In the past ten years, the label has served thousands of women across India and abroad. The label's belief in clean aesthetics, intricate embroidery and decent silhouettes has resonated with women who believe in themselves and whose clothing is an expression of their personality. What started as an alternate career for its founder after the birth of her second child has now blossomed as a thriving business that provides employment to many artisans directly and indirectly. The label is proud of its team and its work ethics. The trust of its clients stands testimony to the fact that it has served its beloved customers with sincerity and honesty, and will continue to do so.

 

It is said that life is what happens to you while you are busy planning other things. Geetika Jain and Rahul Jain, the founders of the brand, are a living example of this adage. Both Geetika (with a masters degree in English literature) and Rahul (with an engineering background) hail from corporate background. Ten years ago, if someone had told them that one day they will build a fashion brand, they would have laughed it off as a figment of wild imagination. And today, here they are, presenting this online store to you. They bring their professional acumen and cutting edge working style to the platform to provide you the best of their design legacy at honest pricing. They hope that their online offering would be well received and blessed by you.